General Terms and Conditions

These General Terms and Conditions regulate the relationship (the “Agreement”) between the customer (the “Customer”) and Happy Digital AB (“Happy Digital”), corporate ID 556919-4201. They apply to all agreements entered into between Happy Digital and the Customer unless otherwise agreed in writing between the parties.

1. The Service

1.1. The Service is specified in the Customer’s agreement or arrangement with Happy Digital. The Service becomes legally binding when a signed agreement or written confirmation (the “Agreement”) exists. Any changes to the Agreement must be made in writing and approved by both parties.

2. Customer’s Responsibility

2.1. Once the Customer has approved a design/draft or production has started, the Customer is bound by the Agreement and obliged to pay for the purchased service. The same applies if Happy Digital has performed work such as photography, graphic design, or copywriting.
The Customer undertakes to comply with Swedish law.

If the Customer ceases communication via phone or email with Happy Digital during an ongoing project (e.g., website development) and such lack of engagement continues for six (6) months after the last documented attempt by Happy Digital to make contact, the project shall be deemed fully completed. This applies regardless of when the project began or when the Agreement was signed.
It is the Customer’s responsibility to maintain ongoing communication with Happy Digital. Failure to do so within the specified time frame will be interpreted as acceptance of all work completed up to that point and as approval of the project’s termination.

3. Happy Digital’s Responsibility

3.1. Happy Digital shall, to the best of its ability, deliver the services agreed upon with the Customer. Happy Digital reserves the right to use subcontractors to fulfill its obligations under the Agreement.

4. Subscription Services (Google Ads, SEO, Digital Strategy)

4.1. In subscription-based services (“Subscription Services”), work is carried out continuously and reported at the end of each month. Since resources are booked to fulfill the assignment, the time is considered consumed even if circumstances beyond our control prevent the work from starting, continuing, or being completed.

5. Our Work Process

5.1. Design Phase

5.1.1. At the start of a collaboration, we organize a workshop to develop a user interface kit (UI Kit). A UI Kit is a comprehensive design framework that allows for structured planning of the website/app without compromising creativity or originality.
5.1.2. Once the UI Kit is completed, it serves as the foundation for the design of the entire website/app.

5.2. Production Phase

5.2.1. After approval of the UI Kit and overall design, we begin constructing the website/app.

5.3. Testing Phase

5.3.1. Before launch, the Customer tests all functions to ensure the website/app meets expectations. The Customer is responsible for confirming satisfaction before the project proceeds to launch.

5.4. Launch Phase

5.4.1. Once everything is ready and testing is complete, the website/app is launched by transferring it from our test environment to the Customer’s live domain or app store. At this point, the website/app is considered launched. It is also considered launched if password protection is removed and the site becomes publicly accessible.

5.5. Payment Structure

5.5.1. To ensure a smooth workflow and mutual trust, the following payment structure applies: 50% of the total agreed price is paid at project start, and the remaining 50% is paid upon launch.
5.5.2. This payment model ensures both parties’ commitment and confidence throughout the project.

6. Force Majeure

6.1. If either party is prevented from fulfilling its obligations under these Terms due to circumstances beyond its control—such as lightning strike, labor dispute, fire, seizure, government regulation, or failure/delay by a subcontractor—this shall constitute grounds for exemption from liability and damages.
6.2. If the impediment continues for more than one (1) month, either party has the right to terminate the Agreement without any obligation to compensate the other.

7. Termination of Agreement

7.1. Agreement Period and Termination
7.1.1. The Agreement runs for the contract term specified and renews automatically for an equivalent period unless terminated before the end date.
7.1.2. Happy Digital has the same right as the Customer to terminate the Agreement in accordance with the agreed notice period.
7.1.3. Happy Digital undertakes to continue providing services under the Agreement until the final day of the contract period unless otherwise agreed in writing.

7.2. Assignment of Rights and Obligations
7.2.1. Happy Digital reserves the right to assign its rights and obligations under this Agreement, in full or in part, to a third party.

8. Pricing

8.1. Pricing and Currency
All prices stated by Happy Digital are in Swedish kronor (SEK) and exclude VAT unless explicitly stated otherwise.

8.2. Changes in Fees
If changes in fees occur or new fees are introduced after the Agreement is signed, Happy Digital has the right to adjust the agreed prices accordingly.

8.3. Exclusions
All prices exclude costs related to the acquisition of intellectual property rights for images, photos, or text materials, as well as any advertising costs required to deliver the service, unless otherwise stated in writing.

8.4. Price List
If no price is specified for a service, Happy Digital’s current price list applies.

8.5. Separate Billing
If the conditions for delivering the service change, or if additional work arises beyond what was known at the start of the Agreement, this will be billed separately according to the current price list.

8.6. Hourly Billing and Extended Projects
8.6.1. Happy Digital charges SEK 900 per hour (excluding VAT) for all work.
8.6.2. No fixed total prices are used in Happy Digital’s agreements. Quoted totals are estimates based on expected time to complete the project.
8.6.3. Happy Digital reserves the right to add additional hours beyond the original estimate if necessary to complete the project.
8.6.4–8.6.5. If additional hours are required, the Customer will be notified in writing with an estimate of the extra time needed. The Customer has the right to approve or decline before the additional work begins. If declined, Happy Digital may:
a) consider the project complete and close it, or
b) invoice for additional hours to complete changes at the current hourly rate of SEK 900 (excl. VAT).

9. Handling of External Costs

9.1. For re-invoicing or prepayment of external costs (typically advertising expenses), an administrative fee of SEK 800 per invoice applies, as well as a 2.5% handling fee of the total amount for payment mediation.

10. Support

10.1. Our support covers minor requests across all our digital marketing services. Ongoing contracts include one (1) hour of support per month. Additional support time is billed according to our current price list.
If a task takes more than two (2) hours to resolve, we will first provide a time estimate for Customer approval before proceeding.

11. Payment Terms

11.1. Invoicing and Payment: As stated in the Agreement. If not specified, the following applies: 30-day payment term and monthly invoicing. Late payments are subject to statutory interest and reminder fees. Unpaid invoices will be referred to debt collection.
11.2. If service delivery is hindered or delayed due to the Customer’s lack of cooperation, Happy Digital reserves the right to invoice as if the service had been fully delivered. Persistent non-payment constitutes a breach of contract, entitling Happy Digital to terminate the Agreement or pursue other remedies.

12. Cancellation of Consultations, Workshops, or Training

12.1. For cancellations or rescheduling less than two (2) weeks before the scheduled date, Happy Digital reserves the right to charge 50% of the agreed amount.
12.2. For cancellations less than 48 hours before, Happy Digital reserves the right to charge 100% of the agreed amount.

13. Limitation of Liability

13.1. Happy Digital cannot be held liable for delays, lost income, misused advertising budgets (e.g., Google, Facebook, or other networks), or indirect losses.
13.2. Happy Digital is not liable for damages such as data loss, software errors, or downtime. In all cases, Happy Digital’s total liability is limited to the amount invoiced for the relevant service during the three (3) months preceding the claim.
13.3. Happy Digital is not responsible for any damages or consequences arising if the Customer or a third party makes changes to domain names, websites, or links without notifying Happy Digital. SEO and similar services are delivered to the best of Happy Digital’s ability but cannot guarantee specific results due to factors outside of its control, such as algorithm changes or policy updates.

14. Validity and Amendments

14.1. These General Terms and Conditions apply until further notice. Any amendments take effect one (1) month after being published on Happy Digital’s website: https://happydigital.se.

15. Disputes

15.1. Any disputes arising from these Terms shall be settled in the District Court of Stockholm, Sweden. Swedish law shall apply.

These terms enter into force on January 1, 2024.